OUR PRIVACY PROMISE.
Your personal information is just that – personal, so we always treat it with the highest standards of security and confidentiality, and rest assured, we never pass on, sell or swap your information with any other company for their own marketing purposes.
What information do we hold about you?
When you shop with us, register for an online account, ask us to keep in touch with you using your email address, we collect information about you. If you browse our World Kitchen website, we may collect information about your website visits using 'cookies' – for more on this see our Cookies policy section in Terms & Conditions and in the Cookies section below.
How do we use your information?
Your information allows us to fulfil any orders you place with us, update you on the progress of your orders and assist with any future customer service queries.
We would also love to keep you up to date with our favourite products, exciting new ranges and Special offers we think will be of interest, by contacting using your email address to send you our email newsletters, communications via social media and any similar internet-based communications as they become available.
We may use your information, including details of your Popat Stores UK Ltd purchases, how you choose to interact with us, your recent Popat Stores UK Ltd website browser history and geographic information, to help us decide what we talk to you about and when. We may also use your information to create profiles of, for example, our most loyal customers, or to identify key interest groups, for example, those of you who appear to love to cook and bake. Ultimately, we want to make sure that our marketing communications are always relevant and interesting and this information will really help us achieve just that. Your information also helps us to tailor our advertising to those people who we think will really enjoy shopping with us too.
There are some communications that you’d always expect to receive from us, whatever your marketing preferences – for example, order confirmations by email if you have shopped with us online, or important order or customer service updates.
We employ the services of other companies to support our business for specific functions, for example: despatching orders (using nominated parcel carriers); processing payments (using nominated payment providers); despatching Popat Stores UK Ltd marketing communications (using a small number of postal and digital communications service providers); and validating and analysing our customer data, including potentially updating addresses if customers have moved house (using a small number of nominated data specialists). If you order products from our website that are highlighted as will be despatched directly from our suppliers, we’ll securely transfer your details on to these suppliers so that they can fulfil your orders. For certain purchases, we may need to verify your identity with a trusted third party for fraud prevention and age verification purposes, in order to protect your interests and fulfil our legal obligations.
All third party service providers we work with are carefully vetted and highly trusted by us, and your data is protected by with security and confidentiality measures as well as applicable data protection laws. We only provide our service providers with the data that they require in order to perform the services that we have employed them to do – they will never use your data for any other purposes.
Unless otherwise stated, our processing of your personal data, as summarised in this notice, is in pursuit of our legitimate business interests as a trusted retailer, committed to providing you with the very best shopping experience.
We will not retain your data for longer than necessary for the purposes set out in this notice. At World Kitchen hold on to the detail of your orders long enough so we can easily help with any queries you may have in the future about products you may have purchased previously.
Your rights regarding your personal data
If you receive email based marketing communications, you can choose to opt out at any time, and without any fuss or delay – simply by clicking the unsubscribe button on all emails or by letting us know by email that you would like to unsubscribe from our newsletter. Alternatively, you can update the settings in your online account if you have set one up. Please note that you may continue to receive our communications for a short period after changing your preferences while our systems are fully updated.
You also have the right to:
- Ask that we correct or update any personal information that is incomplete, inaccurate or out of date.
- Ask that we erase your personal data from our systems.
- Ask that we stop processing your data or restrict processing where we haven’t compelling legitimate grounds which override your interests, rights and freedoms.
- Request access to the personal information we hold about you.
- Object to us profiling your data, where we haven’t compelling legitimate grounds which override your interests, rights and freedoms.
- Request that any data provided by you in the context of actively consenting to some form of processing, be returned to you or transferred to another company in electronic form.
- Lodge a complaint with the Information Commissioner’s Office (ICO) in the UK
If you would like to exercise any of these rights, please get in touch with us by email at firstname.lastname@example.org. Please note that we may ask for proof of identity before providing or updating any personal information we hold about you and if we have a legitimate reason as to why we are unable to fulfil any requests, we will always explain the reasons why.
In Order to improve our service and worldkitchen.co.uk .we may use a device known as a 'cookie'. Cookies are a means by which information relating to your Internet activity (such as whether you have visited worldkitchen.co.uk before) is recorded on your hard drive and used by us to improve worldkitchen.co.uk and the products and services available to you.